Website and Marketing for Entrepreneurs Course

This qualification is designed for learners to develop the knowledge and understanding they require for their job role as a business owner and achieve the mandatory modules to complete the programme.

This qualification allows learners to progress in the following areas:
  • Develop knowledge related to the Principles of Website Building and Marketing at an Intermediate level
  • Gain the technical knowledge and understanding in website programming, design logic, and dedicated application usage
  • Develop their own personal growth and engagement in learning
  • The course is fully funded

    Government Funded – at no cost to the student

  • Online Tutor-led Classes

    All our tutors are certified

  • Short Accredited Course

    12 Weeks, and 12hrs a week

  • Hosting Account

    Free one year hosting account

Syllabus

1: VISUAL DESIGNVisual Design Principles
Colour Theory
Web Typography
2: DESIGN PROCESSUI Design Guidelines
The Importance of Content Design For Mobile Devices
Interaction/Interactive Design
Building High Performing Websites
Element Spacing
3: WEB DESIGNWebsite Content
Prototypes and Mock-ups
Launching A Website / Maintaining a Website
4: MARKETINGBuilding High Performing Websites
Marketing
5: DIGITAL MARKETING BUSINESS PRINCIPLESThis module addresses the knowledge, skills and behaviours
required by a digital marketer to be successful in the analysis, strategy and
implementation of digital marketing campaigns. Learners will gain an understanding of
how general marketing principles can be adapted and refined for digital marketing.

Master Classes with Freelancer Alison Grade

Alison describes her key skill as transforming creative ideas into a business reality.

She accomplishes this with the films she produces, the creative entrepreneurs she mentors, SMEs and freelancers she advises and in her Penguin published book, The Freelance Bible.

Alison has a unique skill set in that she has formal academic training (INSEAD MBA); has worked at a senior level in many media companies; is an entrepreneur who has established several businesses and is a Nesta accredited Creative Enterprise trainer and mentor.

She brings her passion, knowledge and experience with her in all the work she does.

Eligibility

  • Learners must be aged 19+
  • Locations are restricted to the West Midlands
  • Need to be living in the UK for more than 3 Years

A basic level of IT Literacy is required, but no prior knowledge, understanding, skills or qualifications in the subject matter is required before learners can register for this qualification.

Ready to get started? 

To start your enrolment please fill in your details below and your dedicated course adviser will contact you or, call the team on 0121 450 9300.